A multifaceted marketing campaign to create awareness for the opening of The Museum of Flight's new gallery--The Aviation Pavilion. The campaign spanned across billboards, bus, print, web, and mobile advertising. The elements of the ad campaign were then used for swag bags and event signage for the grand opening of the Pavilion.
Conceptually, the ad campaign was inspired by fashion shows, photography, and models. The campaign illustrated the Museum's aircraft as "runway models." Visually it had to be big and bold while being clear and concise. Striking colors and big type were utilized in the designs for a head-turning effect.
Since the campaign launched, museum attendance has been consistently up